Unconventional by Choice
Ride What You Want.
Be Who You Are.
We're surfers, skaters, snowboarders and more. We don't limit our fun and neither should you.It doesn’t matter if you’re carving waves, dropping in on concrete, sending it off dirt jumps, or pushing limits on something no one’s even named yet—if you ride, you belong.At Choice Ridewear, we stand for those who live to move, to flow, to go faster, higher, and further. We don’t care what you ride, where you're from, or how you define yourself. This is for the ones who choose their own path.We’re launching soon with limited-edition drops, collaborations, and gear built for riders who push the limits.Sign up now for early access, exclusive offers, and first dibs on our debut collection.
Join us on our journey
We're a little small right now - but we have big ideas! - join us for the ride as we start our journey.